Branding Isn’t Just for Corporations! Build Your Specific Career Brand

First Impressions

Branding, or your online impression to others, is first set with your profile picture. Use an image that shows purely your professional side. Make sure to highlight your career by wearing work-appropriate clothing, a uniform, or a suit accordingly. Do not use a photo taken in a casual setting or showing clothing that you would not wear to a business meeting or client site. If needed, pose for a photo in your work attire and make sure the background is generic or relates to your construction, engineering, or environmental field of choice.

Networking

One of the leading ways to grow your professional brand online is to create a profile of a networking site such as LinkedIn, which facilitates employment search, advice, recommendations, and even offers the ability to stay up to date on best business practices. Using a professional photo and resume details, start creating your online presence.

Introduce yourself. Branding your professional presence starts with your introductory statement. View this as your online cover letter to introduce yourself to prospective employers. Employees, contractors, and consultants may use the services of professional writing agencies to assist them in creating their profile content for best branding opportunities.

Target your market. Broad or niche construction, engineering, or environmental skills can be showcased using networking tools. Always include current and past employment positions that are relevant to the story you want to build for your brand. For example, environmental professionals should include specific types of accomplishments to show their air, land, and water conservation efforts, and how their dedication to their career has impacted specific situations.

Build your reputation. Growing your brand includes obtaining validation of your skills and talents. Add credibility to your brand by reaching out to previous clients and specialists in your field to ask them for a recommendation. Once written, these can be included in your profile to increase trust and respect. A platform like LinkedIn also provides linked users with the ability to write an online recommendation that will appear on their profile. Always read what you are sent and verify that the information is accurate and professional before using the reviews.

Attention to Detail

Create a business profile that highlights your specific focus. All images and contents should be professional and communicate your skills in your given market. Using industry keywords in all posts will attract the networking contacts that you desire —for example, in engineering, use words like biochemical, civil, or aerospace. Your profile is a platform to show your trade knowledge and give advice to others in your construction field, contribute to engineering best practices, and even develop techniques for environmental improvements. Sharing ideas in construction, whether residential, commercial, or specialized, will help you grow your network. This can in turn boost your career and help you build your brand as a trusted professional in today’s market.

Michael DeSafey is a leading executive recruiter for professionals in the construction, engineering and environmental industries. He is currently the President of Webuild Staffing www.webuildstaffing.com  . To learn more about Michael or to follow his blog please visit www.michaeldesafey.com