So, you’re looking for a new position or hoping to increase your company’s revenue? While you might have beefed up your resume, it’s also important to focus on building your professional brand. This goal is something to focus on in the short term while considering new job opportunities and to keep working on over time. The more effort you put into building your professional brand, the more results you can expect to obtain.
The bottom line is this: With greater credibility, people will trust you with bigger projects and ultimately feel satisfied with the results you deliver!
With a pattern of happy customers, albeit employers or private clients whom you complete construction projects for, you can attract more lucrative projects or full-time positions.
What is a Professional Brand?
A professional brand consists of the different impressions that a potential employer, customer or business forms about you. To create an authentic brand, you must work hard to build a solid reputation in your field.
Here are some tips that will help you along the way:
Keep Your Professional Lifestyle
There is much competition for jobs in construction and engineering professions. Before you assume having a fabulous work history is all you’ll need, please realize that your brand rests on your ability to regulate your behavior when you’re not at work. Building a strong brand means keeping important boundaries between your professional and personal lives and being selective about what you post online.
Here are some things to keep in mind when enjoying your personal time:
In construction and engineering professions, clients pay big money for projects. They want to place their trust in reliable professionals. They don’t want to worry about their projects having too much risk because there are problems with your work history or online behavior. If you don’t want a potential employer to use something from your past to influence their decision to hire you, don’t do it. By maintaining appropriate boundaries, you will be ready to assume more challenging roles in your career.
Michael DeSafey is a leading executive recruiter for professionals in the construction, engineering and environmental industries. He is currently the President of Webuild Staffing www.webuildstaffing.com . To learn more about Michael or to follow his blog please visit www.michaeldesafey.com