But finding the best talent in the construction or engineering industry is not easy. Often, the kind of workers you require in your firm may not be what the labor market has to offer. But building your company’s reputation on social media can attract the kind of candidates your construction or engineering company needs. It is, therefore, essential to develop your social media presence. If you are wondering how, then continue reading for insight. You will also get to know how to advance your career as you develop your social presence. Here are the methods;

#1. CREATE AN ONLINE REPUTATION FOR YOUR COMPANY

Always consider the relationship with your customers when creating your social media presence. Try to establish yourself as an authority in the construction or engineering industry and become active online. As a result, you will enjoy not only effective recruitment but also the right candidates. Potential employees prefer specific social media platforms; ensure you get active on such channels.

#2. CHOOSE THE RIGHT PEOPLE TO CONNECT WITH

Connect with the right persons such as the experts and leaders in the construction and engineering industry. Relate with people having a niche specialization. Communicate authentically and appeal to their tastes and preferences. As a result, you will attract not only the right candidates for your job but also business partners.

#3. STREAM LIVE VIDEOS

Social media such as Periscope offers businesses and individuals an opportunity to engage with professionals and candidates in their industry. You get to stream and converse live with your audience.

#4. USE THE RIGHT HASHTAGS

Hashtags increase your message scope in social media like Facebook, Twitter, or Instagram. Identify those hashtags that most job seekers prefer following, and especially those in the construction or engineering industry.

#5. HAVE A PROFESSIONAL LINKEDIN PROFILE

Many candidates use the LinkedIn Profile to look for jobs. It is, therefore, logical to have your business LinkedIn profile updated.

#6. HAVE AN INSTAGRAM ACCOUNT

You don’t have to get strict and very serious on your hiring, add some fun on the table! Display pictures of your workplace and what you do. Potential candidates might get attracted.

#7. SEEK HELP FROM YOUR EMPLOYEES

Ask your workers to help in your recruitment process. For example, they may recommend great candidates or post adverts on their social media platforms.

#8. ADVERTISE ON SOCIAL MEDIA

Both paid and free social media adverts work out great in generating the kind of candidates you require for your company.

#9. BECOME INNOVATIVE IN ENGAGING POTENTIAL CANDIDATES

Use social media to engage your potential candidates continually. For example, through video calls or sharing of useful content.

#10. USE OF SOCIAL MEDIA TO CHECK ON CANDIDATES

Some candidates may not reveal all about themselves and previous experience, but you can get a lot of useful information on their social media platform.

In Summary

The above-mentioned methods will not only build your social media presence but also help in advancing your career. If you have no time for recruiting, seek professional help.

Michael DeSafey is a leading executive recruiter for professionals in the construction, engineering and environmental industries. He is currently the President of Webuild Staffing www.webuildstaffing.com . To learn more about Michael or to follow his blog please visit www.michaeldesafey.com